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External Communication and Campaigns Manager

World Nuclear Association, the international organisation representing the global nuclear industry, is seeking to recruit an External Communication & Campaigns Manager within its Communication & Marketing department.  The role reports to the Head of Communication & Marketing.  This role will be responsible for the design and implementation of coordinated programmes of communications activity to influence key audiences, using communications to directly support the Association’s priorities and to capitalise on our events, reports and wider activity.  The role will also produce and commission content for use across multiple campaigns and channels, including media and social media.  Under the direction of the Head of Communication and Marketing, the role will be required to work in very close collaboration with colleagues in the internal team across the full range of the Association’s communications activity;  role-modelling, using and encouraging a campaigning mindset and approach in others across the Association.

Key Responsibilities
  • Designing and delivering coordinated programmes of communications activity to maximise the impact of major moments in the Association’s calendar, particularly our events and publications.
  • Designing and delivering creative campaigns of communications activity across multiple channels over time to support the Association’s priorities, tailoring the approach to influence chosen audiences and stakeholders.
  • Carrying out research and analysis of our target audiences to generate insight to inform and improve all the Association’s communications activity and our campaigns.
  • Producing and commissioning compelling, engaging and innovative external communication content, particularly to make expert material more accessible to broader audiences.
  • Working alongside the External Communication & Media Manager, writing and producing impactful and innovative content targeting, and in partnership with, media, think tanks and other influential organisations.
  • Working alongside the Marketing Manager, producing a range of content for use across on and off line channels to capitalise on our events and reports, targeting and in partnership with our members and other close Association partners.
  • Coordinating proactively with colleagues across the Association to ensure connectivity between communications plans and wider activity.
  • Building and maintaining productive relationships with stakeholders, inside and outside the nuclear industry, to advocate for and support our campaigns and wider priorities
  • Establishing, managing and maintaining effective relationships with external suppliers involved in the delivery of our campaigns and wider communications activity.
  • Maintaining awareness of the external environment and responding to external risks and opportunities in a timely fashion, refining our campaigns with agility and creativity.
  • Establishing a framework for evaluating our communications campaigns and ensuring that future communications activity is refined in light of past performance.
  • Representing World Nuclear Association at identified meetings, conferences, and other external events.
  • Assisting with other work as assigned by the Head of Communication & Marketing.
Qualifications and Experience Required
  • Bachelors’ degree in English, Communications, Journalism, or a related field
  • Minimum 5 years’ employment experience in a Communications or Marketing role.
  • Proven experience working on communications campaigns, and producing compelling, persuasive content for use across a range of channels.
  • Familiarity and experience using audience insight to inform communications activity.
Person Specification
  • Ability to communicate complex issues into easy-to-understand language for a variety of different audiences
  • Politically and culturally aware
  • Highly organised, with the ability to work under pressure, manage multiple priorities, and meet tight deadlines
  • Competent and effective digital communications practitioner, familiar with a range of social media channels.
  • PC literate and fully conversant with MS Office
  • Ideally familiar with research methodologies & tools

Key Competencies

  • Strategic awareness and seeing the bigger picture
  • Delivery focus
  • Highly collaborative
  • Excellent written & verbal communication skills
  • Influence & persuade
  • Evaluation & analysis
  • Organisation & attention to detail
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